In January of every year I get an email from the Designers and Artists Collecting Society (DACS) telling me that their Payback scheme is now open. As I have just received the DACS email for this year I thought it would be appropriate to write the third of my articles on how to maximise your income as an illustrator or author on DACS Payback and how to claim.
I will start by apologising in advance to all authors, narrators and translators as this article relates to visual artists or artists’ estates. I am sorry. I can, however, tell you that you can claim the same through your respective organisation such as through the Author’s Licensing and Collecting Society (ALCS), which I have now covered in a separate article, please see links at the bottom of this page. In the meantime, by reading this article, you will have a better idea of what to look for and what to ask your collecting organisation, on how to claim the equivalent of DACS Payback, and also have something to share with your visual artists workmates and friends that will not only help their income but have a value that is much more than anything financial.
The first most important thing to know about all schemes such as DACS Payback is you can only claim for work where you own the copyright. So when you are negotiating a contract etc. hang on to your copyright as it will benefit you for years to come. Also note that publishers can’t claim DACS Payback, nor can they claim for Public Lending Rights (PLR) etc. so to me it is a bit mean not to allow illustrators and writers to keep the copyright of their work, even if they sign a clause in the contract stating that they get no royalties from book sales. Where your copyright is already owned by the publisher, for example, then why not try to negotiate the copyright reverting back to you, even if it comes void of any financial gain from the publisher. At least it will allow you to claim for DACS Payback, for PLR, and other similar schemes that they can’t claim. Maybe I should investigate that area a bit more and write an article on that too?! …. I will do that.
Very basically DACS Payback is an annual scheme run by DACS to distribute the money owed to visual artists or artists’ estates by various collective licensing schemes, such as TV broadcasts and educational recording. Every year DACS will collect a share of these royalties for secondary use of your images, such as photocopying, and pay it to eligible artists who’ve signed up to the DACS Payback scheme. All you have to do is sign up to the scheme to maximise your income by benefiting from DACS Payback.
DACS Payback has been going since 1999, and in the last 20 years it has paid out £55 million in royalties to visual artists. The main money earner here is from the Copyright Licencing Agency (CLA) which sells photocopying licences. So when someone in a school, university, public sector organisation or other type of business wants to photocopy pages from a book which features your work, as the creator of the work being photocopied, you are entitled to a royalty. Rather than ask the person to contact you every time they photocopy your work, the organisation pays an annual licence fee that covers the photocopying of copyright-protected works. The money is then split into royalty shares for different types of creators: authors, publishers and visual artists whose work has been featured in UK publications.
So for a visual artist, you can claim your royalties through DACS Payback. Authors etc. can claim the same through their respective organisation. As you can imagine there is no way of knowing who copied what or how many times. Far too cumbersome and we don’t have time for that. So collecting organisations such as DACS collects all this money then divvies out the total between all those who apply. So our job is to annually complete and submit a claim before the deadline, which is for 2020 is 24th February for books and magazine, and 17th April for the number of publications and TV. They decide how much to give you based on a formula, i.e. how many books and how many illustrations and how many uses of those illustrations, also magazines etc. So you have to add up every illustration you have ever done. I have banged on before about having a full register of all your books and publications and that is why I started all this with an article on how to Create an Asset Register, a Log of All Your Published Works, from Scratch.
The good news is you can do it all online and it’s relatively simple so how do you make a DACS Payback claim?
If you don’t have a DACS account yet then that is the best place to start! Step one is to go to the DACS website https://www.dacs.org.uk . Once you land on the home page click on “For Artists” from the top menu line, then click on “Find out more” under the Payback header, then click the button “Login to claim Payback” and finally at the bottom of the login box select “New to Payback? Sign up here” …… or just follow this link by clicking here!. Fill the form in with your details and submit. DACS will send you an email with a link to set your password and you are done with the first step. You now have a DACS account.
Once you login to your account start filling in your personal details, bank details, tax status and VAT status by clicking on the associated links at the top left hand side of the page as shown in the screenshot opposite.
Once that is all done and out of the way you can now move on to starting your claim by going into “Part 1” and clicking on the “View Claims” button as per the screenshot opposite.
This will take you to the Part 1 page where you can start to edit your publication history claim by clicking the edit button.
Now you can start adding titles by clicking the button “+ Add Titles” on the left about half way up the page.
At this point you will need all your books’ International Standard Book Number(s) (ISBN)s, all the magazines’ International Standard Serial Number(s) (ISSN)s your work has appeared in and Uniform Resource Locator (URL), which we all know as the website address, for any websites your work is featured or used on.
If you don’t have all these then I highly recommend you start thinking about creating a log of all your published work and where all your work has/is being used because you are going to need it, not just for this but for almost every other article I have either already written, or will be writing, on how to maximise your income as an illustrator or author. Now what seems to be the delay? 🙂
To add a publication title to your claim simply input either the ISBN or the ISSN into the top box and then click search. If your ISBN / ISSN does not exist the system will automatically tell you. Just double check what you have entered and correct it, if need be.
Once your ISBN/ISSN have been accepted you will be able to click on the search button next to it and the database will either find your book or magazine for you, as in the example in the screenshot opposite, or not. If it does then all you have to now do is fill in the number of times your work appears in that particular publication, which you should have in your books and publications log of all your work, then click the “Save Changes” button in the bottom right hand corner of the screen and you are done. As simple as that! Right let’s add another, and another until we have done them all which I call done done!
If the ISBN or ISSN is not in their database then you will get a message like that in the screenshot below tell you that the ISBN or ISSN is valid but they don’t have it in their database so all we have to do is simply fill in the title and number of images information before clicking the “Save Changes” button in the bottom right hand corner of the screen.
The one biggest bit of advice I will give you now is each time you add a title to your DACS Payback claim, or any other collecting organisation claim, is to make a column in your books and publications log etc. to show that you have added it to your claim or else you will find yourself each year trying to work out or remember what you have already registered and what still needs to be added. If you don’t I’ll explain what will happen in the next bit that just might drive you mad depending on how many titles you have etc.
Now as you do this for the first time, or even when you are updating your claim each year, you will make mistakes, or get bored doing it or distracted etc. We are only human and this stuff is dull work let’s face it. The most common mistake I make is forgetting what I have just added and inadvertently try to add the same title again.
Well when you do the system is setup to help you by giving you an error message just like the one in the screenshot below. What can you do? Nothing. Just close the error window and enter the next title you need to add. No big deal I know but if you don’t keep a good record of what you have already entered you will see this time and time again and it will drive you insane knowing you are just repeating what you have already done wasting time on a dull task that is going to take longer to finish. Please don’t do that to yourself and have a good system to avoid this. Please, I beg of you, I do not want anyone going through what I have been through ever again!
For books and magazines once you have entered the information it will be held against your account by DACS and you will only need to enter new work each year. Also it does not matter when your work was printed in a book or magazine, or even if the title is out of print, you can still claim.
OK that was Part 1 all sorted out, now we can move onto Part 2. This is the part that can bring in the biggest return, especially if your works have featured on TV so stick with it as all your painful good work will give you payback for years to come as things stand.
To go to Part 2 from the add title page simply click on the “View Claims” link in the bottom left hand corner of the screen under the “Part 2” heading as shown in the screenshot opposite.
Once in Part 2 you have two further sections to edit, one on works in publications and the other on works on TV. We’ll start with the works in publications as that is the one most of us will most likely have, plus it’s the top one on the list so let’s work our way down.
Once you are on the page for work in books and magazines you will see that there are two tabs to select from. The page starts on the Books tab where you add in your information on the number of books your work appears in. I am sure I don’t have to tell you but I will just to be sure, this is not just the number of books you have worked on but the total number of separate ISBNs your work has appeared in so if a book title of yours has been published as a hardback, a paperback and a board book then that one book title has three separate ISBNs and in your book count it is three books not one. Each ISBN counts as a separate book so please don’t under estimate the number of books you have and again this is why a log of all your work is very important …. I might have mentioned that already!
The next line asks for the amount of times your work was used in all the above books. Here too be sure not to under sell yourself. Let’s say that you have one image that appears in a book five times, yes the same image five times in the same book, and no other images in that book, then that is a count of five times your work is used in that book. Now do the same for every image and for every book and you have your number to use. If you don’t have copies of all your books then either ask your publisher(s) for copies or go back through your work, or estimate it from similar editions of your book(s) which you do have a number for. It is a difficult thing to have to remember every time you work on anything to keep a record of the final number of images used. However, if it is not already in your contract ask for a free copy of the final book to be sent to you to be included in the contract. To the publisher this is pennies they spend only once on each book, to you it pounds of DACS Payback etc. each year.
In the next part you are asked to provide up to three examples of work in your claim. I always use the three most recent ISBNs that I have for the UK. Once completed, click the “Save Changes” button.
Once done move over to the Magazines and Journals tab and do the same following the same principles as for the books. Once completed and you are happy click the “Save Changes” button again.
Now for the final section, and potentially most lucrative one, TV. From the Part 2 front page click the button to edit works on TV and fill it in as much as possible remembering that for work shown on TV you can only claim for the previous year ended, so for DACS Payback 2020 you can only claim for work shown on TV in 2019. Below is an example from the latest submission I have completed (well my husband has, he is PA with the job of doing all the things that don’t involve drawing!). However, yours will most probably be very different and for more years than not I have submitted a blank page so don’t worry about it if you don’t have anything much to claim.
Now we can go ahead and click on the “Submit Claim” button as we are done and ready to get this thing out of our hair for another year. What a fantastic way to end January, assuming you have already submitted your tax return that is! …. I knew there was something else I had to do!
We are done but not done done. You will now get a message asking you to agree to the DACS Payback terms and conditions. If you agree with their terms and conditions then tick the box and click the “Submit Claim” button …. We are now done done ….. how does that feel? …. All we have to do now is sit back, relax for another year knowing that we have submitted our DACS Payback claim before either deadline and in a few months’ time a payment will be made into our nominated bank account.
Naturally now that I have written all of this the format will probably change again and will be a new improved again look, but I am sure it will not be so very different from the above and so would be useful in some way so happy adding.
The first time I completed a DACS Payback claims form it took some time to do. It was time well invested as each January as soon as I get the email telling me that DACS Payback is open I go in and update the year before’s claim and within a couple of hours it’s submitted.
Personally I have seen a steady trickle of much appreciated added income to my bank account from DACS Payback over the years which tells me that my efforts (well you should all know by now that I am lucky enough for my husband, now my PA, does it all for me, he thinks that he has never done anything as stupid as I have because I married him, but then again who’s the one doing all my boring work while I stick to illustrating!) have been more than worth it.
I have finally managed to convince my husband to offer this service to other authors, illustrators etc. If you are interested then you can email him (email@example.com) and he’ll be happy to talk to you about finding the right setup that would work for you both to initially get a register started of all your books etc., if you don’t already have one that is, and then getting them registered with DACS. Naturally he would also be more than happy to share his thoughts and experience with anyone to help in anyway, so if you do have more questions or are having an issue with something then please do drop him a line and I he would gladly help you as much as he can.
Tina Macnaughton freelance illustrator – March 2020